Lana del Rey is the new global face for H&M’s fall/winter 2012 collection! The first two images released, shot by Inez van Lamsweerde and Vinoodh Matadin, show her wearing a pale pink angora blend sweater, leather jeans and big hair, reminding strongly of the young Piscilla Presley. For the campaign Ms. Del Rey also performed a cover of “Blue Velvet” embedded in a minifilm that will be released on hm.com on September 19.